Taylor Swift has become one of the defining artists of her generation, with songs that have soundtracked everything from first heartbreaks to packed stadiums around the world.
But alongside the enormous demand to see Taylor herself, another live music phenomenon has been growing: Taylor Swift tribute shows.
Across the UK, families, young Swifties and lifelong fans are heading to theatres and venues to sing, dance, dress up and celebrate Taylor's music together. So why have these shows become such a popular family night out?
Taylor Swift's music reaches more than one generation
One of the remarkable things about Taylor Swift's career is the sheer range of people who know her music.
Fans who discovered her during the early country years have grown up alongside her, while albums such as 1989, Reputation, Lover, Folklore, Midnights and The Tortured Poets Department have continued to introduce her music to new audiences.
Then there are the youngest Swifties, many of whom know every lyric despite not even being born when some of Taylor's biggest songs were originally released.
That makes a Taylor Swift tribute show an unusual kind of night out: one where children, parents and sometimes grandparents can all arrive knowing the songs.
It's about much more than watching someone sing
Taylor Swift's concerts have helped turn going to a show into an event in itself.
Fans plan outfits, make friendship bracelets, learn chants and share the excitement for weeks before the performance. That culture doesn't simply disappear when the show is a tribute.
For younger fans especially, getting dressed up and arriving at a theatre surrounded by other Swifties can be a huge part of the experience.
The result is an audience that doesn't particularly want to sit silently and politely applaud at the end of each song.
They want to be part of it.
The songs were made for a singalong
There aren't many artists with a catalogue capable of producing quite so many instant reactions from an audience.
Shake It Off, Love Story, Blank Space, You Belong With Me and Cruel Summer are just a handful of songs capable of getting an entire room singing within seconds.
A good Taylor Swift tribute show taps into that energy.
It's less about quietly observing a performance and much more about creating a live celebration where the audience can sing, dance and enjoy the music together.
A chance for younger Swifties to experience live music
For some children, a Taylor Swift tribute show may be one of their first experiences of live music in a theatre or concert environment.
Seeing performers on stage, hearing music through a proper live sound system and experiencing the atmosphere of a room full of excited fans is very different from watching performances on a phone or television.
And because tribute shows visit theatres and venues around the country, families can often experience that atmosphere much closer to home.
No stadium-sized journey required.
What makes a good Taylor Swift tribute show?
Simply knowing the songs isn't enough.
Audiences expect the energy, personality and visual excitement associated with a Taylor Swift concert, while still wanting a performer who can deliver confidently in their own right.
Costumes, choreography, lighting and staging can all contribute, but ultimately the performer at the centre of the show has to connect with the audience.
That's particularly important with Taylor's music because the audience already knows it extraordinarily well. When hundreds of Swifties are singing every word back at you, there's nowhere to hide.
Meet Shake It Off Stage
At Start Events, our celebration of Taylor Swift's music is Shake It Off Stage, starring Amelia Mae Glendinning.
Amelia Mae leads the show through a collection of Taylor's biggest songs, bringing the music to life in a high-energy production created for Swifties of all ages.
It's designed to capture what makes these nights so much fun: huge songs, plenty of audience participation and a room full of people who have absolutely no intention of keeping their voices down.
For younger fans, it can be a chance to experience the excitement of Taylor's music live. For parents, there's every possibility they'll discover they know rather more of the words than they planned to admit.
Dress up, bring the bracelets and join in
Part of the fun is making a night of it.
Taylor-inspired outfits are very welcome, friendship bracelets can be swapped and singing along is most definitely encouraged.
You don't need to know every album, every era or every piece of Swiftie folklore to enjoy the show either.
You just need to be ready for some very big songs.
Find a Taylor Swift tribute show near you
Shake It Off Stage appears at theatres and venues around the UK, with new performances added throughout the year.
If you've got a young Swiftie desperate for a Taylor-themed night out, you're a longtime fan yourself, or you're simply looking for a live show the whole family can enjoy together, it could be time to get the friendship bracelets ready.
Browse upcoming Shake It Off Stage dates and find a show near you.